The typical target audience for the pop genre are 12 - 20 year olds, mainly consisting of females. Out of all the genres of music Pop is one of the genres that get most media attention, such as youtube or music channels
The typical pop fan will mostly learn about new music from Music channels or the internet, they are your typical teenager. Normally the friends of said teenager will have the similar music taste and go to concerts together. There is no typical dress code of a pop fan, they will wear what is fashionable at the time, rather than wearing what pertains to their genre.
Rap
Rap target audience are somewhat polar opposite to the target audience of the Pop genre. The target audience is are typically male teenagers/adults between the ages of 16-30. The target is much more mature as there are songs typically rife with profanities. The typical rap fan would be mostly dressed in black normally wearing baggy clothing or trendy hats, large jewellery such as chains or earrings will also be part of the fashion Your typical rap fan would enjoy going out with a large group of friends particularly late at night, they are not one to go to many concerts but will go if the opportunity arises.
Rock
Compared to other genres, the rock genre typically has an equal divide in its demographic. There is a somewhat equal divide between the number of females and males, they are normally around 14 - 40+ . Typically young rock fans will clad themselves in black or leather, clothes typically consist of converse shoes and skinny jeans. Older rock fans will normally be wearing leather and have tattoos. Your typical rock fans will attend most rock concerts even if the band playing are not their favorite. Often they will play an instrument to play along to their favorite songs. There is little distinction in audience of rock and the genres other variations
Special Effects Research Special Effects are defined as the illusions or tricks of the eye used in the film, television, theatre, video game and simulator industries to simulate the imagined events in a story or virtual world beyond the range of normal photography or recording, as simulated fires or earthquakes, explosions, thunder and lightning, miniaturized or enlarged images, or other optical or electronic distortions. I want to research into a variety of special effects to see what would look good in our music video when we make it. Due to the tone of the music video which is about reflection and sorrow. Because of that we will probably use a filter to washout the colour from a footage so the colours are colder or not there at all. We plan to use some panning camera angles in our video, due to this we would use some software to stabilise the shot. As our camera is not a fully HD camera for filming we will probably use the sharpen tool to focus the image more. We may also use slow motion to slow down some of our footage so as the footage can be viewed easily taking in every detail.
Pop music is an abbreviation from popular music. The term 'pop' is recorded as being used for the first time in 1926 in regards to music that had a popular appeal, however it originated in its modern form in the 1950's and is often understood to be commercially recorded music that is aimed at the youth market. There are main elements that define the pop genre, however it often uses elements from other styles such as dance and rock as pop is generally very electric. The main elements of pop are: the songs are normally short to medium in length, have melodic tunes and often follow a simple format. The target audience for the pop genre is typically between 16-21 however it is popular within a variety of age groups. Some examples of current pop artists are: Miley Cyrus, Taylor Swift, Ed Sheeran and Jessie J.
RnB Music RnB is an abbreviation from Rhythm and Blues. It is a genre of popular african american music that originated in the 1940's. Commercial RnB music around the 1950's usually consisted of guitars, bass a piano and sometimes background vocalists. The lyrical themes of most RnB songs focus on the experience of pain and the quest for freedom, failures, triumphs and aspirations. The target audience for the RnB genre are 16-25 year olds which would be teenagers and young adults of both genders, demographic category E. Some examples of current RnB artists are: Nelly, Chris Brown and Rihanna.
Rock Music Rock music is a genre of popular music that originated as Rock and Roll in the 1950's. The rock genre developed into a range of different styles in the 1960's. It is heavily influenced by other music genres such as rhythm and blues and Country, artists of the rock genre will normally be part of a group (band) and use electric guitars, drums and electric bass guitars. There are many different styles of rock that come under the genre, for example: Death rock, Punk rock, Heavy metal and Alternative rock. The target audience for the rock genre is typically people between the ages of 16-25 years old. Some examples of current rock bands are: Foo Fighters, Paramore and Fall out boy.
Country Music Country music is a genre of American popular music that originated in Southern United States in the 1920's and became popular in the 1940's. It is very similar to American folk music and Western music. Country music usually very simple, consisting of ballads and dance tunes, it is mostly string instruments that are used such as: banjos, fiddles and acoustic guitars. The target audience for country music ranges between 18-30 years of age and is a broad audience of both genders. Some examples of current popular Country music artists are: Carrie Underwood, Tim Mcgraw and Keith Urban.
Typical with digipaks, the Deftones digipak "Diamond Eyes" contains the music CD as well as a Dvd Normally containing behind the scenes content from the band. The digipak has the album art on the front where as the on the back theres is a track listing as well a synopsis of DVD content. The album could have some tribute to the comatosed bassist Chi Cheng. The connection between an owl and "Diamond Eyes" could symbolise the overwatch and the thought the band has towards the bassist as he recovers from his state. The first inside cover contains a brief introduction to the band and the album, a feature that is rarely seen among popular artists digipaks. One could argue that these introductions help the band/artist retain a strong connection with their fan base. The contrasting colours of Black and orange could represent the feeling the band is going through at the moment as they progress without Chi Cheng. This album certainly doesn't produce highs as "White pony" did however it shows progression from a recent tragedy. The art and colour scheme is certainly typical of Nu- Metal digipaks, Diamond eyes undoubtedly follows this trend.
Killswitch engage is an American metalcore band from Massachusetts formed in 1999 from the disbandment of overcast as well as aftershock . The current lineup of the 5 man band consists of vocalist Jesse Leach, bassist Mike D'Antonio, guitarists Joel Stroetzel and Adam Dutkiewicz, and drummer Justin Foley.
The band has released six studio albums and one DVD. Their latest album,released on April 2, 2013.
Killswitch Engage rose to fame in 2004 with its song The End of Heartache, which was number 21 on the Billboard 200,The track, was also nominated for a Grammy Award in 2005 for Best Metal Performance
The band has sold over four million records in the US and has been widely known as the pioneers of metalcore
1999-2001
Killswitch Engage was the product of the disbandment of Overcast and Aftershock during the 1990s.
After the eventual break up of Overcast in 1998, bassist Mike D jammedwith Aftershock guitarist Adam D for a period of time.Joel Stroetzel also from Aftershock was also recruited from Adam D. The band Nothing Stays Gold were signed to a record label owned by Adams brother Tobias Dutkiewicz, and from this Jesse leach vocalist from Nothing stays Gold was also recruited to form the band, Killswitch Engage.
1999 saw the development of a demo tape including the very first few Killswitch Engage songs, "Soil born", "Vide Infra", "Prelude" "In the unblind" The songs were first played as an opening act for death metal band "In Flames" The following year saw the release of their first self-titled album. Despite not attracting much attention in terms of landing any charts it did however interest the an employee at Road Runner records. This eventually led Killswitch engage accepting an offer from Road Runner Records
2001-2004
Killswitch Engage began writing new material for their second album in November 2001. The album was named Alive or Just Breathing . During this time they released a music video for the single "My Last Serenade" which as a result helped the make the band became more well known. The album hit at 37 on the Top Heatseekers chart.
After the release of the album the band decided to recruit an extra member thus making them a fivesome Adam D became the lead guitarist and Tom Gomes took the drummer position. Some time in 2002 Jesse Leach went through a phase of depression and dropped out of the band.
Howard Jones from Blood Has Been Shed filled the vacant position.
After Ozzfest 2003, drummer Gomes left the band, he was replaced by Howard's band mate Justin Foley of Blood Has Been Shed 2004–2006
The End of Heartache was released on May 11, 2004, and peaked at number 21 on the Billboard 200 with 38,000 sales in its first week. The album went on to sell more than 500,000 copies in the U.S and was certified gold on December 7, 2007.
"The End of Heartache" became the main single for the movie Resident Evil: Apocalypse, and in 2005 the song was nominated for Best Metal Performance for the 47th Grammy Awards.
2006–2007
Recorded in three months, As Daylight Dies was released on November 21, 2006 and peaked at number 32 on the Billboard 200 chart with 60,000 sales in its first week. "As Daylight Dies" proved to be one of their biggest albums yet. As of November 27, 2007, As Daylight Dies has sold more than 500,000 units in the US.
The album's first single, "My Curse", peaked at number 21 on the Hot Mainstream Rock Tracks chart, and is featured in the video games Sleeping Dogs and Guitar Hero III: Legends of Rock
2007–2011
On April 14, the band announced the name of their album as Killswitch Engage, the second time the band has self-titled an album. The album was released on June 30, 2009,debuting at No. 7 on the Billboard 200, marking the band's highest chart position for an album.
2011–present
On January 4, 2012, the band announced that Howard Jones had left the band after 9 years.The band's search for a singer ended in February with the signing of old band member Jesse Leach
The new album Disarm the Descent was released April 1, 2013. The album debuted at #15 in the UK charts while debuting at #7 in the Billboard top 200. In December 2013 "In Due Time" was nominated for "Best Metal Performance" at the 2014 Grammy Awards, but lost to "God Is Dead?" by Black Sabbath.
Ghetto Gospel by Tupac explores the troubles of the black society in modern America. The beginning of the video itself starts with a black youth presumably dead on the floor with his mother grieving, foreshadowing perhaps the future of black society if people don't change for the better.
The video then cuts to a scene where both the mother and son are eating breakfast at the table, this could be a way of saying to appreciate the little things in life, how people should be reminded of what they have is dear and should not let go of it. the video then cuts to a transaction between the main guy and another, the main man exchanges in conversation and amusement with his friends before have a cathartic realisation. The video really emphasises on the aspects of the seemingly "mundane" features of life, spending time with family, friends etc. The video then shows a snapshot of a statue of an angel from a worms eye shot angle. This gives the effect that you are constantly being judged from above about your actions and repentance for it
Throughout the video there are constant time reminders foreshadowing something happening to the protagonist, it seres as a reminder that we do not know when our end will come and how our life is being recorded. The music video itself takes a very ecclecisatical stance. The video shows the protagonist goes through a cathartic experience, from narcotic sale to refusing to associate with it toward the end of the video, he appreciates life and what he has more and more as the video progresses. The video follows a cyclical nature of the man spending time with his mother at breakfast and him looking toward a church, to him being with his mother again at his death and then looking across the church at his own funeral. The music video certainly explores the troubles of black society and the trouble of society in total, it touches upon how people should be grateful with what they have as they do not know which moment will be their last
Love Letter by J Pop/Rock singer Gackt, goes into depth of the experiences of love and life. The video reflects on Gackts past concerts as well as showing him having fun with his friends and fans. The video gives an insight as to what fans mean to an artist, how the only way an artist can truly be successful is by giving back to the fans, because without a fundamental factor such as fans and artist is nothing.
It emphasizes on the fact that to live life to the fullest one must be happy and content with themselves, each scene of the video shows how one should cherish the good and happy elements of life, how each and every second of ones life should be lived to the fullest. The video itself varies in shots from worms eye, birds eye and eye level shots, this could perhaps represent the varying points of emotion through gackts musical career.
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Bed of Roses by Bon jovi delves into the life of a man without the love of his life, The video starts with a scene in the middle of a dessert, with Richi sambora playing guitar on top of some rocks. This signifies the emptiness of a man without his love. Throughout the video there are scene of Jon Bon jovi "having fun" without his love, he contemplates on the things he could have done with his love and how he would go through great struggle to make her happy. The video then cuts to a scene of the whole band playing in a candle lit room, this gives a romantic effect to the scene and it also signifies that the song is meant for one person, Jons love.
Empyreal by Sylosis begins with a flickering candle in darkness, the shot is focused on this candle which could represent hope and life in the darkened world. the shot transitions to a man with the candle beneath him lighting up his face perhaps signifying some form of redemption from the dark world. The miss en scene of the band as they play is typical of a metal core music video, as per usual the band are dressed in black with the camera particularly focused on them rather than the whole room. There is a glaring light which shines upon the camera as each member of the band are filmed, this could also relate back to the hope and salvation light has over dark. The camera angles present in the video pay particular attention to the guitar when Riffs are being played, or attention to the vocalist as he sings, there is no overall attention payed to the whole body rather separate body parts. The video can be defined as a man seeking salvation with what little hope he has left (candle) to rid himself of the damnation he has succumb to.
Tears don't fall by Bullet for my Valentine is a typical metal core video which focuses primarily upon the struggles of a person or people. the troubles are shown throughout the miss en scene as well as the shot angles. Through the most part of the video there is a particular focus on the man. this is shown through the varying camera angles such as point of view as the focus on him. The camera shots of the band also perpetuates the struggles of the people. the dark lighting, rain, black props and shaking camera angels show the fragile and explosive state of the human mind when in an emotional state. The entirety of the video is filmed in a darkened blue filter, this could perhaps represent the sad and lonely mind of the woman, perhaps foreshadowing later events.
tupac- ghetto gospel
gackt - love letter
Bon jovi - bed of roses
Metalcore:
sylosis- empyreal
Bullet for my valentine - tears do not fall
The Metal Fashion is inspired heavily by Biker and rocker subcultures. The fashion includes leather jackets; hi-top basketball shoes, blue or black jeans, camouflage pants, shirts, jackets or shorts, and denim jackets.
Music Branding in Recent Years has changed dramatically whereas previously music branding for different genres stayed separate and any items of clothing that you wore represented the sort of music that you liked to listen to. Now however it seems that music branding has become about whats fashionable, this means that in recent years more and more band t shirts have been sold in high street shops without any connection to the actual band. And whilst granted some people who buy the tshirts in the high street shops may like the bands the ratio of people who shop in high street shops to those who like metal music is quite unbalanced.
As well as this high street chains have taken the styles of band t shirts and clothing associated with the rock and metal genre and made their own versions in reference to Pop artists.
Here a band t shirt for Rhianna in the style of Nirvana's iconic music branding.
Similarly here a band t shirt for Beyonce in the style of Misfit's iconic music branding
Above shows the length it can go to as The Ramones music branding is a parody of the
Presidential Seal but proved so popular that people constantly take the style The Ramones adopted and use it on their own designs across a variety of genres.
And similarly here where Kanye West has used Metallicas musical branding with their iconic font and imagery.
